Bianca is an experienced industry, marketing and communications professional with over 15 years’ experience across a diverse range of hospitality businesses, including 11 years with the Redcape portfolio of hotels.
Bianca is responsible for the organisations internal and external communication, stakeholder engagement, corporate social responsibility, media and issues management and marketing strategy.
Bianca values the importance of a strong social license for the industry and the positive impact that has on enhancing both staff and customer experience within a hospitality business, ultimately driving improved customer and staff satisfaction, business performance and sustainability.
Taking a research, data and insights driven approach to developing and executing the Redcape Hotels’ communication and marketing strategy, Bianca is instrumental to the innovation in Redcape’s customer centric communications and strategic direction. She is focused on driving Redcape’s leadership role in the long-term sustainability of the industry and the growth of the Redcape portfolio of Hotels through enhanced customer insights and community engagement.
Experienced in customer and community relations, marketing strategy, business data and systems, Bianca has been successful in advancing Redcape’s leading corporate social responsibility initiatives and business data and insights capability.
Bianca studied Marketing and Public Relations at Macleay Business College.