During the June long weekend, Steven, a regular at Leumeah Hotel, took home $20,000 thanks to our Jim Beam Kombi promotion.
The campaign, run across 24 of our venues, gave customers the chance to enter by purchasing two Jim Beam drinks and scanning a QR code in-venue. Steven was selected for the final draw, where he chose one of 20 prize cards, one offering a Kombi van or $100,000, and 19 awarding a $20,000 prize.
Steven selected one of the $20,000 cards and walked away a winner. With his wedding around the corner and a honeymoon cruise planned, the timing couldn’t have been better.
Through our partnership with Jim Beam Australia, we were able to deliver a life-changing experience for one of our locals. It’s moments like these that highlight the value of great in-venue activations. Keep an eye out for more promotions across our venues.