We’re excited to kick off 2025 with an incredible new partnership that’s set to elevate our retail strategy. In late 2024, we teamed up with IBA, the group behind Cellarbrations and The Bottle-O, to take our retail experience to new heights across our venues.
With our recent bottle shop upgrades at Campbelltown Hotel, Beach Hotel, and Hotel Brunswick, we’re already seeing fantastic results. And with more venues in the works, we’re committed to providing our customers with a seamless and high-performing retail experience.
The impact has been immediate. Our refreshed stores at Brunswick and Beach Hotel have exceeded expectations, with sales significantly outperforming targets. In December, Beach Hotel saw an impressive 55 percent increase in weekly revenue, proving the strength of this partnership.
We’ve also completed a major refurbishment at Campbelltown Hotel, with Saltwater Creek Hotel and Wattle Hotel next in line for a fresh look. We’re already seeing progress with upgrades at Cedars Tavern, Gladstone Hotel, and Revesby Pacific Hotel, and we’ve got even more plans for the future.
This partnership is an exciting step forward in our long-term strategy to drive growth and excellence across our retail portfolio. We’re energised by the results so far and can’t wait to keep pushing ahead as we continue to enhance our retail offering and create lasting success.
